🔮 PSA! We are still very early on in our journey to build a social search engine. Please continue if you want to help shape the way information is shared on the internet. 😉

I’m new here. What is Diem?


Over generations, social, political, intellectual, cultural, and economic information resources have defaulted to serve the “default male” population. As a result, women talk, having learned that the fastest way to obtain reliable, valuable information is through each other instead.

Diem is building a social search engine to make searching the internet feel less lonely. Our aim is to turn these candid conversations that happen “behind closed doors”—whether they’re about friendships, birth control, toxic masculinity, harassment, chronic pain, big career moves, enthralling books, easy recipes, and everything in between— into public, searchable resources. Ultimately, creating a community layer to searching the internet.

<aside> 💡 Think of Diem like if chatGPT and your favorite girl group chat had a baby. Or as one Diemer put it, “Google, but for hot girls.”

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Ok. How does it work?


We’ve trained a model called Diem AI to conversationally answer your pressing, personal, embarrassing, funny, and serious questions. The model combines an LLM with our own data model (meaning the knowledge shared by community members in our platform). When you ask Diem a question, you’ll receive an AI-generated response that scrapes Diem (and the internet) for a summarized answer, and then supplements that result with previous responses, related posts, communities and links from across the internet—all through a feminine lens.

Right now, Diemers have mostly been searching for answers to personal health, career, sex, money, sexuality, friendship, confidence and dating questions. They’re ****all pretty taboo topics, and that’s the point. You can also contribute to Diem by sharing your own stories and recommendations in response to publicly posted questions or by hitting that “Create Post” button.

*Note: The more you contribute stories or use Diem AI, the smarter it gets.

Why did we build Diem AI?

The internet isn’t a particularly inclusive place. When women Google something personal, they’re not usually just looking for facts. They’re searching for validation—to know they’re not alone. For example, we know that 70% of Google searches that start with the words “is it normal” pertain to women’s health. Answers to those types of searches aren’t usually found in SEO-optimized results—they’re found in shared experiences and personal stories. We built Diem AI as a step towards literally closing the gender information gap, but also as a way to make searching the internet more social.

I’m listening. Can I learn more?